About Us

Welcome to यदा, a brand deeply rooted in tradition, love, and community. We are a women-led collective, proudly weaving together the threads of heritage and modernity. At the heart of our brand is a commitment to harnessing the rich arts and crafts skills passed down through generations of women in our families, and extending that connection to the larger community of artisans we support.

Every piece you see here is a celebration of slow, sustainable fashion. We are passionate about handloom and handcrafted fabrics, working only with natural materials and techniques that honour the time, patience, and skill of the craft. Our approach to fashion is intentional — creating timeless pieces that tell a story, rather than keeping up with fleeting trends.

By choosing यदा, you are not just wearing a garment, but embracing a tradition, supporting sustainable practices, and empowering the hands of the women who bring these creations to life. Together, we can create a fashion landscape that values people, planet, and purpose.

Join us in this journey of mindful, beautiful fashion